Public Health Beyond Borders Visuelles Identitéitsprogramm by Yoske Mitsui

Public Health Beyond Borders Visuelles Identitéitsprogramm by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2021

Public Health Beyond Borders Visuelles Identitéitsprogramm

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award an Eisen Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Visuelles Identitéitsprogramm

Public Health Beyond Borders ass e visuellt Identitéitsprogramm, dat fir eng Grupp vu Studenten a Proffen entwéckelt gouf, déi sech mat de Gesondheetsbedürfnisser vu Partnergemeinschaften befaassen. D'Marke benotzt fënnef Faarwen. Gréng a Blo reflektéieren eng global Perspektiv, wärend Rout, Giel a Schwaarz op den Ursprong vun der University of Maryland vum Grënnungschapter verweisen. E Krees am Zentrum representéiert Eenheet a Partnerschaft. D'Wordmark ass op d'primär Schrëftaarte vun der Universitéit ofgestëmmt. D'Logo ass einfach, skalierbar a modular, a funktionéiert an enger Faarf a a ville Gréissten, souwuel am Drock wéi och an digitale Medien.

The Recognition

About the A' Design Award an Eisen

Public Health Beyond Borders Visuelles Identitéitsprogramm ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Public Health Beyond Borders Visuelles Identitéitsprogramm eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Public Health Beyond Borders Visuelles Identitéitsprogramm gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.