Fab Nohalteg Moudedesign vum Tanya Dunaeva

D'Wierk Fab Nohalteg Moudedesign vum Designer Tanya Dunaeva ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2021

Fab Nohalteg Moudedesign

vum Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Faarwen

Den Design

Iwwer Fab Nohalteg Moudedesign

Stoff / FAB ass eng Ausstellung vun nohalteger Moud. D'Haaptaufgab bei der Entwécklung vun der Ausstellungsidentitéit war en typographesche Stil ze kreéieren. Déi zoufälleg Schrëft, déi am Designkonzept benotzt gëtt, reflektéiert ee vun den zentrale Messagen vun der Ausstellung - en Opruff fir de Konsum am Moudesektor ze reduzéieren, en Opruff fir raisonnabel Konsum. Grafesch baséiert d'Léisung op engem Kräiz-Typ vun engem Paar Schrëften - strikt grotesk an openwork zoufälleg Schrëft, ähnlech wéi d'Falten vum Stoff.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Fab Nohalteg Moudedesign ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Fab Nohalteg Moudedesign e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Fab Nohalteg Moudedesign ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Dimensiounen & Verpackung: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Tags: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
Produktiounstechnologie: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Design Erausfuerderung: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Fuerschung: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Inspiratioun: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Projetdauer: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Operatiounsablaf: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Teammemberen: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.