Tinkoff Investment Reklamevideo by Egor Maraev

Tinkoff Investment Reklamevideo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Film, Video an Animatiounsdesign Competition Category.

BronzeFilm· 2022

Tinkoff Investment Reklamevideo

by Egor Maraev

Client: Blaster Studio

A' Design Award an Bronze Winner in Film Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment Reklamevideo

Tinkoff Investment ass e drësseg Sekonnen laangen Reklamevideo fir en Investitiounsservice vun enger Bank. De Video stellt George Washington als Haaptfigur vir. Hie sëtzt op engem Canapé aësst Pizza, midd a fauleg, a steet fir Geld. Dëst ongewinnlecht Bild dréit d'Haaptidee, déi doriwwer geet, datt Geld a gudder Form gehale a fir en ze schaffe gemaach gi soll. Den Animatiounsstil kombinéiert Cel-Animatioun a Cutout-Animatioun, zesumme mat digitaler Kompositioun. De Video gouf breet als Preroll virun Online-Videoen gewisen an huet eng héich Konversiounsrate erreecht.

The Recognition

About the A' Design Award an Bronze

Tinkoff Investment Reklamevideo ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Tinkoff Investment Reklamevideo e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Tinkoff Investment Reklamevideo erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin