From Caudat Kaffiverpackung by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2021
From Caudat Kaffiverpackung
by Vu Agency
Client: From CauDat
A' Design Award an Bronze Winner in Verpackung Category
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- Verified Award Winner
- Verify Award Status for #122819
The Design
About From Caudat Kaffiverpackung
From Caudat ass e Verpackungssystem fir Kaffi, dat a Formater vun engem Kilogramm, 500 Gramm an 250 Gramm hiergestallt gëtt. D'Design ersetzt dat üblecht Bild vu Kaffisbounen duerch grafesch Maskottchen, déi vun antike Zivilisatiounen an vun der samoanescher Tattoo-Konscht inspiréiert sinn. Giel a Schwaarz gi mat Mooss agesat fir e Kontrast ze schafen, ouni datt et visuell stéiert. Den offene Raum hält d'Layout kloer an einfach ze liesen. D'Pakéiten ginn am Offsetdrock an duerch Flexographie op Pabeier, Aluminiumfolie a Plastikfolien gedréckt. D'Zil ass eng Kaffiverpackung, déi ee sech einfach ka behalen an och einfach ka weiderbeschreiwen.
The Recognition
About the A' Design Award an Bronze
From Caudat Kaffiverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt From Caudat Kaffiverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. From Caudat Kaffiverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Dimensions & Packaging
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Tags
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- Production Technology
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Design Challenge
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Research
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Inspiration
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Project Duration
- 2020 - Ho Chi Minh City, Vietnam
- Operation Flow
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Team Members
- Vu agency
- Image Credits
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
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