Longnanchun Primärfunktioun: Verpackung fir Gedrénks by Manling Lin

Longnanchun Primärfunktioun: Verpackung fir Gedrénks by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

Longnanchun Primärfunktioun: Verpackung fir Gedrénks

by Manling Lin

Client: Diga Creative Design

A' Design Award an Bronze Winner in Verpackung Category

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Verified Award Winner
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Colors

The Design

About Longnanchun Primärfunktioun: Verpackung fir Gedrénks

Buchtext: Longnanchun ass en Verpackungsdesign fir eng Serie vu chinesesche Baijiu-Schnäps. D'Serie besteet aus dräi Produkter, genannt Entrepreneur, Grënner an Leader. All Fläsch dréit en mythescht Déier aus den Dunhuang-Wandmolereien: dat geflügelt Päerd, de Phönix an den Wächterdrachen. Déi dräi Déieren stinn fir Courage, Wiedergebuert a bestännege Schutz. D'Form vun der Fläsch ass vun der Pipa inspiréiert, déi vun der fléiender Fee vun Dunhuang gespillt gëtt, an d'Faarwe si vun de Wandmolereien ausgewielt. D'Fläsch an den Deckel si vu Keramik, an d'Këscht ass aus Acryl.

The Recognition

About the A' Design Award an Bronze

Longnanchun Primärfunktioun: Verpackung fir Gedrénks ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Longnanchun Primärfunktioun: Verpackung fir Gedrénks e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Longnanchun Primärfunktioun: Verpackung fir Gedrénks erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie