L’Amour Red Packet Boxset Roude Pak by Alex King

L’Amour Red Packet Boxset Roude Pak by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Kadoartikelen Design Competition Category.

EisenKadoartikelen· 2021

L’Amour Red Packet Boxset Roude Pak

by Alex King

Client: A&J Design

A' Design Award an Eisen Winner in Kadoartikelen Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Roude Pak

Dësen Roude-Pak-Boxset enthält 16 rout Päckchen fir Gléck a Vollständegkeet am Liewen ze symboliséieren. Händler kënnen aus 26 verschiddene Designen a Kombinatiounen "A" bis "Z" wielen, entspriechend den Initialen a perséinleche Besoinen. Personaliséiert Geschenker bidden de Leit e Gefill vun Eenzegaartegkeet a sinn perfekt fir eng perséinlech Touch fir sech selwer an déi Leit ze schafen, déi se schätzen. D'Zilgrupp sinn Mëttelstands-Päerchen déi perséinlech rout Päckchen wielen an mat de beschte Wënsch un Kanner ginn wëllen.

The Recognition

About the A' Design Award an Eisen

L’Amour Red Packet Boxset Roude Pak ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt L’Amour Red Packet Boxset Roude Pak eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. L’Amour Red Packet Boxset Roude Pak gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King