Bank Julius Baer Primär Funktioun: Festlecht Kaddo vum Rose Lee and Ernie Keung

D'Wierk Bank Julius Baer Primär Funktioun: Festlecht Kaddo vum Designer Rose Lee and Ernie Keung ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Gold an der Wettbewerbskategorie Kadoartikelen Design.

GoldKadoartikelen· 2026

Bank Julius Baer Primär Funktioun: Festlecht Kaddo

vum Rose Lee and Ernie Keung

Client: Count To Ten

A' Design Award an Gold Gewënner an der Kategorie Kadoartikelen

46,410

Verifizéierte Präisgewënner

Präisstatus fir #182104 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Bank Julius Baer Primär Funktioun: Festlecht Kaddo

Buchtext: Inspiréiert vum Pfau an dem rout gekréinte Kranich, iwwersetzt dës limitéiert Editioun vun der chineesescher Neijoerskollektioun zwee veréierten Symboler an en eenheetlecht Design. Den Ensembel enthält en héichwäertegen Tragtut mat charakteristeschem Twilly, eng Täsch, rout Ëmschléi arrangéiert als eng Kompositioun aus Vugel a Blummen, an eng Rullkaart. Eng raffinéiert Palette aus liewegem Rout, dezentem Gold a blo-rosa Moiré balancéiert festlech Liewegkeet mat zréckhaltender Raffinesse an hieft funktionell Objeten op dékorativ Konscht.

D'Unerkennung

Iwwer den A' Design Award an Gold

Bank Julius Baer Primär Funktioun: Festlecht Kaddo ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Bank Julius Baer Primär Funktioun: Festlecht Kaddo eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Bank Julius Baer Primär Funktioun: Festlecht Kaddo erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimensiounen & Verpackung: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tags: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Produktiounstechnologie: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Design Erausfuerderung: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Fuerschung: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiratioun: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Projetdauer: January 2026 in Singapore and Hong Kong
Operatiounsablaf: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patenten: Copyrights belong to Count To Ten
Teammemberen: Rose Lee
Ernie Keung
Irene Man
Bildnoweis: Count To Ten