PepsiCo Foundation Identity System vum Dennis Furniss

D'Wierk PepsiCo Foundation Identity System vum Designer Dennis Furniss ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2021

PepsiCo Foundation Identity System

vum Dennis Furniss

Client: PepsiCo International Mexico

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #122974 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer PepsiCo Foundation Identity System

PepsiCo Foundation ass en Identitéitssystem, deen fir eng gemengnëtzeg Organisatioun geschaf gouf, déi Communautéiten a Mexiko a Lateinamerika ënnerstëtzt. D'Design ersetzt eng corporate visuell Sprooch duerch eng méi mënschlech. Archetypesch Formen representéieren déi dräi Haaptpilieren vun der Stëftung. An engem modularen System kombinéieren a multiplizéieren dës Formen sech, fir Musteren an Texturen ze bilden. Eng geometresch Schrëftart, eng lieweg Faarfpalett, e Fotografiestil an en Illustratiounsstil vervollstännegen d'Identitéit. De System gëtt op en digitaalt Markebuch a op Evenementsmaterialien ewéi Hemmer, Poschen an Hutt applizéiert.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

PepsiCo Foundation Identity System ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt PepsiCo Foundation Identity System e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. PepsiCo Foundation Identity System ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensiounen & Verpackung: There are not packaging deliveries
Tags: PepsiCo, Foundation, identity, system, strong, consistency
Produktiounstechnologie: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Design Erausfuerderung: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Fuerschung: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiratioun: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Projetdauer: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operatiounsablaf: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patenten: Copyrights: PepsiCo International Mexico
Teammemberen: Innovation Design Center LATAM
Bildnoweis: All Images: Design Innovation Center LATAM