Bronze Grafik · 2021
Dodoshine Markenidentitéit
- A' Design Award an Bronze 2021 in Grafik
- CLIENT: Dodoshine
- Estimated Number of Design Views: 14,698
- Verification code E9BDE4BAA3 · Verify this award
Colors
About Dodoshine Markenidentitéit
Dodoshine ass eng Markenidentitéit, déi fir eng Marque vun Haushaltsapparater entwéckelt gouf, déi ultraviolett Sterilisatiounstechnologie benotzt. Den Numm bezitt sech op déi chinesesch Gewunnecht, Objeten an d'Sonn ze leeën, fir Bakterien ofzedueden, eng Praxis, déi souwuel mat engem gesonde Liewensstil wéi och mat der Ultraviolett-Technologie verbonnen ass. D'Logotype baséiert op enger fetter serifeloser Schrëftaart, mat zousätzlechen Serif-Detailer, wéi se oft vu Moudemarke benotzt ginn. Dës Kombinatioun gëtt der Marque en sonnegen a liicht moudesche Look. D'Logotype kann op Produiten a Marketingmaterial mat enger Mindestgréisst vu 34 op 10 Millimeter gedréckt ginn.
About the A' Design Award an Bronze
Dodoshine Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dodoshine Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dodoshine Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Press Kit
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
