Fondazione Alinari Primärfunktioun: Markenidentitéit by Frush Design

Fondazione Alinari Primärfunktioun: Markenidentitéit by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2021

Fondazione Alinari Primärfunktioun: Markenidentitéit

by Frush Design

Client: Frush | Creative studio

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #125706

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fondazione Alinari Primärfunktioun: Markenidentitéit

Fondazione Alinari ass eng Markenidentitéit, déi fir d'Fondazione Alinari per la Fotografia geschaf gouf, en ëffentlecht Organ, dat zu Florenz gegrënnt gouf fir d'Konservatioun, d'Verwaltung an d'Promotioun vun de fotografesche Sammlunge vun Alinari. D'Identitéit ass ronderëm de klenge Buschtaf A opgebaut, eng Abstraktioun vun engem Kameraobjektiv, dat och als Kader fir Biller aus dem historeschen Archiv funktionéiert. Skulptural Schrëft an eng schwaarz-wäiss Palett erënneren un Luucht a Schied. D'System gëtt op Drockmaterial, Ticketen, Kataloger, Merchandising an eng Websäit ugewannt.

The Recognition

About the A' Design Award an Sëlwer

Fondazione Alinari Primärfunktioun: Markenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Fondazione Alinari Primärfunktioun: Markenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Fondazione Alinari Primärfunktioun: Markenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile