Kairi Murakami Marken-Identitéit Neigestaltung by Daisuke Kobayashi

Kairi Murakami Marken-Identitéit Neigestaltung by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2021

Kairi Murakami Marken-Identitéit Neigestaltung

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award an Bronze Winner in Grafik Category

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Colors

The Design

About Kairi Murakami Marken-Identitéit Neigestaltung

Kairi Murakami ass eng Marken-Identitéit Neigestaltung, déi fir en Hotel op der Insel Iki zu Nagasaki, Japan, entworf gouf. D'Symbol baséiert op dem Kanji Ichi, deem seng Form eng eenzeg horizontal Linn ass, a deen och am Numm vum Hotel virkënnt. Dës Linn erënnert och un d'Aussiicht iwwer d'Yunomoto-Bucht, déi éischt Landschaft, déi d'Gäscht bei hirer Arrivée gesinn. D'Logo besteet aus geroden Linnen a Krees, déi eng kräfteg an onvergiesslech Landschaft ausdrécken. D'Faarwen benotzen Verléef, déi un den Owend-Sonnenënnergang erënneren. Déi neigestalt Identitéit gouf op Hallschëlder, Visittkaarten a Bréifkäpp applizéiert, wat den Hotel als en zweet Doheem presentéiert.

The Recognition

About the A' Design Award an Bronze

Kairi Murakami Marken-Identitéit Neigestaltung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Kairi Murakami Marken-Identitéit Neigestaltung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Kairi Murakami Marken-Identitéit Neigestaltung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi