Rock Language Fonts Schrëftart by Yilin Wang

Rock Language Fonts Schrëftart by Yilin Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2025

Rock Language Fonts Schrëftart

by Yilin Wang

Client: Communication University Zhejiang

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Language Fonts Schrëftart

Rock Language Fonts ass eng Schrëftart, déi op de Fielsgravure vum Helan-Gebierg baséiert. D'Studie vun dëse Fielsgravure huet Motiver opgedeckt, déi modernen Buschtawenformen ähnelen. Dës Formen goufen verfeinert an zu engem eenzege typografeschen System vereenegt. D'Schrëftart behält d'organesch Formen an d'Onregelméissegkeeten vun den urspréngleche Gravure bäi, während se liesbar bleift. D'Gréisst vun de Buschtawe kann fir all Notzung ugepasst ginn. D'Design presentéiert antik Fielskonscht als eng gemeinsam visuell Sprooch a verbënnt fréi Symboler mat der zäitgenëssescher Grafikgestaltung a moderne Medien.

The Recognition

About the A' Design Award an Bronze

Rock Language Fonts Schrëftart ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Rock Language Fonts Schrëftart e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Rock Language Fonts Schrëftart erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimensions & Packaging: The size of the system will also change according to the change of the use scenario
Tags: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Research: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Project Duration: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Image Credits: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li