Future of Banking Erklärungsbewegungsgrafik vum Moree Wu

D'Wierk Future of Banking Erklärungsbewegungsgrafik vum Designer Moree Wu ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Sëlwer an der Wettbewerbskategorie Film, Video an Animatiounsdesign.

SëlwerFilm· 2022

Future of Banking Erklärungsbewegungsgrafik

vum Moree Wu

Client: Julius Baer

A' Design Award an Sëlwer Gewënner an der Kategorie Film

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Verifizéierte Präisgewënner

Präisstatus fir #128313 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Future of Banking Erklärungsbewegungsgrafik

D'Madame Wu huet dëse Video fir Julius Baer erstallt fir d'Aarbechtsmethod vun hirem neien digitale Produkt fir hire potenziellen Investisseur z'erklären. Vum Konzept, Storyboard, Stil Frames Design bis Animatioun, si huet erausfonnt wéi een den Ënnerscheed tëscht schwéieren Workflow, Digitaliséierung an neier Ära visualiséiert. Si huet visuell Metaphere bäigefüügt fir d'Eenzegaartegkeet ze erhéijen. Kreativ Denken an Technike goufe benotzt fir e Video mat enger kloer Geschicht narrativ a visuell Attraktiounen ze kreéieren. Dëse Video huet déi schéin Zukunft gewisen, déi den neien digitale Produkt bréngt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Future of Banking Erklärungsbewegungsgrafik ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Future of Banking Erklärungsbewegungsgrafik e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Future of Banking Erklärungsbewegungsgrafik ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensiounen & Verpackung: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Produktiounstechnologie: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Design Erausfuerderung: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Fuerschung: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiratioun: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Projetdauer: The project started in December 2019 in New York and finished in March 2020 in New York.
Operatiounsablaf: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Teammemberen: Moree Wu
Bildnoweis: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.