The Sound of Poetry Kampagnen-Schlësselvisuell by Chih-Hsi Chen

The Sound of Poetry Kampagnen-Schlësselvisuell by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2022

The Sound of Poetry Kampagnen-Schlësselvisuell

by Chih-Hsi Chen

Client: Chih-hsi Chen

A' Design Award an Eisen Winner in Grafik Category

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Colors

The Design

About The Sound of Poetry Kampagnen-Schlësselvisuell

De Sound of Poetry ass en Schlësselvisuell, deen fir eng Kampagne mat zwee Deeler entworf gouf: e Poesietheater, dat sech mat der Stëmm auserneesetzt, an eng Workshop-Serie iwwer Science-Fiction an d'Universum. De Schlësselvisuell hëlt d'Form vun Audiospueren un, sou wéi se op Computerbildschiirmer ze gesi sinn. Natierlech Elementer wéi Flamen, Blieder a Korallen ginn zu Wellenformen verzerrt, wat en exotesche a surrealen Effekt kreéiert. Déi horizontal Aanuerdnung erënnert un d'Aart a Weis, wéi d'Zeilen an engem Gedicht ugeuerdent sinn. De Klapposter gëtt op faserege Pabeier gedréckt, op enger Säit matéiert fir en déiwe schwaarzen Hannergrond ze halen, mam Titel a Silwerdrëpst gedréckt.

The Recognition

About the A' Design Award an Eisen

The Sound of Poetry Kampagnen-Schlësselvisuell ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt The Sound of Poetry Kampagnen-Schlësselvisuell eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. The Sound of Poetry Kampagnen-Schlësselvisuell gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen