Sprezzatura Firmenidentitéit by Thanachit Chouriyagul

Sprezzatura Firmenidentitéit by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2022

Sprezzatura Firmenidentitéit

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

A' Design Award an Eisen Winner in Grafik Category

10,999

Verified Award Winner

Verify Award Status for #131786

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sprezzatura Firmenidentitéit

Sprezzatura ass eng Kombinatioun vu Retail, engem soziale Club, engem Studio, enger Bar, a méi. Wéi och ëmmer, fir dëse Message un seng potenziell Clienten ze vermëttelen, muss seng Mark sech entwéckelen a weisen datt et seng richteg Essenz, Charakter a Visioun enthält. D'Logo-Identitéit gouf entwéckelt fir wierklech d'Mark vum Sprezzatura ze representéieren, säi luxuriéisen awer spilleresche Charakter erauszebréngen, den italienesche Charakter ëmfaassen an genuch Flexibilitéit ze hunn fir an aner verbonne Projeten oder Materialien an Zukunft ze benotzen.

The Recognition

About the A' Design Award an Eisen

Sprezzatura Firmenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Sprezzatura Firmenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Sprezzatura Firmenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release