Memory of Jiangnan Poster by Yi Wu and Yanghua Yao

Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2022

Memory of Jiangnan Poster

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

A' Design Award an Eisen Winner in Grafik Category

10,850

Verified Award Winner

Verify Award Status for #132760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Poster

Erënnerung u Jiangnan ass e Poster, deen op engem traditionelle chinesesche Gedicht baséiert. D'Design zitt seng Charakteristike vun Orakelknochen-Inskriptiounen a Sigelschrëft, déi zu kloren, grafeschen Formen vereinfacht ginn. Traditionell Elementer ginn grafesch transforméiert, dekonstruéiert an nei kreéiert, wärend dräidimensional Experimenter op d'Buschtawform ugewannt ginn. De Poster gëtt duerch digitale Drock hiergestallt a mësst 70 op 100 Zentimeter. D'Zil ass et, de Charme vun der Jiangnan-Kultur, den chineseschen Zeeche souwéi der antiker Dichtung engem internationale Publikum ze presentéieren.

The Recognition

About the A' Design Award an Eisen

Memory of Jiangnan Poster ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Memory of Jiangnan Poster eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Memory of Jiangnan Poster gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO