Chick Coin Animéiert Reklamm by Jp Space Studio

Chick Coin Animéiert Reklamm by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Film, Video an Animatiounsdesign Competition Category.

BronzeFilm· 2022

Chick Coin Animéiert Reklamm

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award an Bronze Winner in Film Category

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Verified Award Winner

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Colors

The Design

About Chick Coin Animéiert Reklamm

Chick Coin ass eng animéiert Reklamm, déi fir eng Deelzäitjob-Vermëttlungsplattform fir Studenten a Taiwan gemaach gouf. De Film leeft véierzeg Sekonnen an voller High Definition mat véieranzwanzeg Biller pro Sekonn. Zwou Markenfiguren gesinn d'finanziell Schwieregkeeten vun Studenten, déi op engem Fernsehsbildschierm gewise ginn. E magesche Mënzenschlëtz dréit dann d'Figuren an eng suergenfräi a fréilech Welt, an och d'reell Welt ännert sech. D'Animatioun kombinéiert Handzeechnung mat digitaler Illustratioun a Kompositiounssoftware. D'humoristesch Handlung an d'visuell Effekter sollen d'Mark mat jonke Kucker verbannen.

The Recognition

About the A' Design Award an Bronze

Chick Coin Animéiert Reklamm ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Chick Coin Animéiert Reklamm e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Chick Coin Animéiert Reklamm erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.