Science as an Emotional Trend Wëllkomm-Bildschierm by Liubov Maximenkova

Science as an Emotional Trend Wëllkomm-Bildschierm by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Mobil Technologien, Applikatiounen a Software Design Competition Category.

BronzeMobil· 2022

Science as an Emotional Trend Wëllkomm-Bildschierm

by Liubov Maximenkova

Client: Sber

A' Design Award an Bronze Winner in Mobil Category

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Verified Award Winner

Verify Award Status for #134986

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend Wëllkomm-Bildschierm

Wëssenschaft als Emotional Trend ass eng Serie vu Wëllkomm-Bildschiermer, déi 2021 fir d'mobil Applikatioun Sberbank Online kreéiert gouf. D'Serie ass dem Joer vun der Wëssenschaft an der Technologie a Russland gewidmet. Dräi Themen sinn abegraff: Ënnersäisch, Duerch d'Mikroskop, an Neuronalt Netzwierk. Ënnersäisch weist Fotoen, déi vu Marine-Biologen opgeholl goufen. Duerch d'Mikroskop weist vertraute Objeten, déi mat Mikro- an Makrofotografie festgehale goufen. Neuronalt Netzwierk weist Bilder, déi vun kënschtlecher Intelligenz generéiert goufen. D'Zil ass et, Emotioun mat Wëssen ze kombinéieren.

The Recognition

About the A' Design Award an Bronze

Science as an Emotional Trend Wëllkomm-Bildschierm ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Science as an Emotional Trend Wëllkomm-Bildschierm e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Science as an Emotional Trend Wëllkomm-Bildschierm erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.