Crcrta Firmenidentitéit by Zilong Chen and Chao Yang

Crcrta Firmenidentitéit by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2022

Crcrta Firmenidentitéit

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

A' Design Award an Bronze Winner in Grafik Category

10,490

Verified Award Winner

Verify Award Status for #135411

View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Firmenidentitéit

Crcrta ass eng Firmenidentitéit, déi fir d'Chinesescht Fuerschungszentrum fir Radio- a Fernsehkonscht entworf gouf, en Departement vun der Regierung. D'Logo kombinéiert Grafik an Text. D'Faarfschema benotzt déi dräi Primärfaarwen vum Fernseh, Rout, Gréng a Blo. Ee Kamerasymbol gëtt vun dräi geometresche Formen geformt. Zwee Rechtecker representéieren Filteren a Pabeier, déi an der Radio- a Fernsehindustrie benotzt ginn. Den Dräieck representéiert eng Lens oder e Spriecher. D'Buschtawen CRCRTA lafen vu lénks no riets duerch d'Grafik, fir d'Iddi vun der Kommunikatioun auszedrécken. D'Identitéit huet keng festgeluechte Gréisst a kann skaléiert ginn, fir sech un ënnerschiddlech Medien unzepassen.

The Recognition

About the A' Design Award an Bronze

Crcrta Firmenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Crcrta Firmenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Crcrta Firmenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao