SP Saffron Grotesk Typ Exemplar by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Typ Exemplar by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2022

SP Saffron Grotesk Typ Exemplar

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Typ Exemplar

Saffron ass eng elegant zäitgenëssesch neo-groteque sans-serif Schrëftgréisst mat staarke stilistesche geometresche Kontraster, déi op d'Ästhetik an déi typographesch Standarde vum Schwäizer Modernismus zéien. Déi markant breet oppe Haltung gouf entwéckelt fir déi richteg visuell Konsistenz fir Branding a Kommunikatioun ze ginn. Dës authentesch an originell Schrëft representéiert eng verännert zäitgenëssesch Ästhetik. D'Exemplar ass a Sektiounen opgedeelt, mat Ringbinder Plakater am Pak.

The Recognition

About the A' Design Award an Sëlwer

SP Saffron Grotesk Typ Exemplar ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt SP Saffron Grotesk Typ Exemplar e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. SP Saffron Grotesk Typ Exemplar ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb