KGI Bank Bankwebsäit by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Websäit a Webdesign Competition Category.

EisenWeb· 2022

KGI Bank Bankwebsäit

by Frog Singapore

Client: frog Singapore

A' Design Award an Eisen Winner in Web Category

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Verified Award Winner
Verify Award Status for #136784

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KGI Bank Bankwebsäit

KGI Bank ass eng responsiv Websäit, déi fir eng Bank mat véier Tochtergesellschaften entworf gouf. D'Websäit presentéiert Firmen- an Retail-Informatiounen an engem eenheetlechen Erliefnis. Ee vereinfacht visuellt Konzept erlaabt de Clienten, d'verschidde Facette vun der Bank Schicht fir Schicht z'entdecken. Mikro-Animatiounen bréngen eng emotional Bindung an d'alldeeglech Interaktiounen. Handlungsopruff (Calls to Action) an dacks benotzte Tools si nobäi placéiert, fir de nächste Schrëtt z'ënnerstëtzen. Eng verbessert Navigatioun gëtt eng subtil Orientéierung tëscht den Ofsektiounen vun den Tochtergesellschaften. D'Benotzerinterface gouf a Figma entworf.

The Recognition

About the A' Design Award an Eisen

KGI Bank Bankwebsäit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt KGI Bank Bankwebsäit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. KGI Bank Bankwebsäit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022