Bubly Bounce Verpackung fir Gedrénken by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Verpackungsdesign Competition Category.
EisenVerpackung· 2022
Bubly Bounce Verpackung fir Gedrénken
by PepsiCo Design and Innovation
A' Design Award an Eisen Winner in Verpackung Category
- 21,270
- Verified Award Winner
- Verify Award Status for #137233
The Design
About Bubly Bounce Verpackung fir Gedrénken
Bubly Bounce ass e Verpackungsdesign fir eng Linn vu koffeinhaltegem Sprudelwaasser. D'Verpackung erweidert eng bestoend Sprudelwaasser-Palette a weist d'Bäifügung vu Koffein un, ouni sech an d'visuell Sprooch vun Energydrinks ze bewegen. Kräfteg a hell Faarwen, Blosen, frëndlech Begréissungen a Laachen ginn behalen, sou datt d'Marque einfach ze erkennen bleift. D'Design vermëttelt och d'Benotzung vun zwou Aromen an engem Gedrénk. D'System soll aktuell Keefer usprëchen an sech kloer am Reyong ofhiewen.
The Recognition
About the A' Design Award an Eisen
Bubly Bounce Verpackung fir Gedrénken ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Bubly Bounce Verpackung fir Gedrénken eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Bubly Bounce Verpackung fir Gedrénken gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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