Bronze Grafik · 2022
Jing Yin Li Marenidentitéitsdesign
by Sxdesign
- A' Design Award an Bronze 2022 in Grafik
- CLIENT: Jing Yin Li
- Estimated Number of Design Views: 15,562
- Verification code 527335BDC3 · Verify this award
Colors
About Jing Yin Li Marenidentitéitsdesign
Jing Yin Li ass eng Marenidentitéit déi fir eng Kleedungsraïnegungs- a Pfleegemark am chinesesche Maart entworf gouf. D'Logo ass aus einfache geometresche Formen opgebaut, Quadrater a Véirtelkreesser, déi a véier Reihe arrangéiert sinn. Dräi vun den Reihe bilden d'Buschtawen J, Y a L, d'Initiale vum Marennumm. D'Formen sinn an engem stabille a symmetreschen Layout ausgeriicht fir Zouverléissegkeet a Stabilitéit ze representéieren. D'Markenfarf ass ausgeglach tëscht Rout a Purpur a bezitt sech op traditionellt chinesescht Porzelan a rout Sandelholzméiwel. D'Logo bleift liesbar bei enger Minimalgréisst vu 6 op 12 Millimeter.
About the A' Design Award an Bronze
Jing Yin Li Marenidentitéitsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Jing Yin Li Marenidentitéitsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Jing Yin Li Marenidentitéitsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Press Kit
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
