Unless Agency Websäit by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Websäit a Webdesign Competition Category.

EisenWeb· 2022

Unless Agency Websäit

by Fanny De Bray

Client: Unless agency

A' Design Award an Eisen Winner in Web Category

15,106
Verified Award Winner
Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Websäit

Unless Agency ass eng Websäit, déi als Deel vun enger méi breeder Markenidentitéit fir eng Beratungs- an Kommunikatiounsagence entwéckelt gouf. D'Websäit gouf no enger Maartanalyse vun Trends, der Positionéierung vun Konkurrenten a Sektorpraktiken entwéckelt, wat zu enger Markeplattform gefouert huet, déi d'Schlësselbotschaften definéiert. D'Konturen vum Marken-Monogramm ginn benotzt fir kreesfërmeg geometresch Formen ze zeechnen, déi den Text an d'Fotoen strukturéieren, souwéi fir Iconen ze bilden, déi d'Haaptpunkte illustréieren. D'Faarwen an d'Biller si vun der Natur an der Welt vum Luxus inspiréiert, a spigelen d'Wäerter an den zolidden Usaz vun der Agence widder.

The Recognition

About the A' Design Award an Eisen

Unless Agency Websäit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Unless Agency Websäit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Unless Agency Websäit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.