Animal Deadee Bréifmaark Illustratioun by Southwest Forestry University

Animal Deadee Bréifmaark Illustratioun by Southwest Forestry University is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2022

Animal Deadee Bréifmaark Illustratioun

by Southwest Forestry University

Client: Southwest Forestry University

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Animal Deadee Bréifmaark Illustratioun

A China ginn et vill Bréifmaarken mat Déieremotiver, awer dëst ass déi éischte Kéier datt Bréifmaarken selten endemesche Déieren aus Yunnan gewidmet ginn. Den 2021 Internationale Sommet fir d'Erhaalung vun der Biodiversitéit huet zu Yunnan, China stattfonnt. Dësen Design beaabsichtegt dës Bréifmaarken-Serie ze benotzen fir d'Ëmweltschutz-Konzept vun der chinesescher Regierung ze verbreeden an d'Welt opzeruffen fir eis gemeinsamen Äerdenheem ze schützen.

The Recognition

About the A' Design Award an Sëlwer

Animal Deadee Bréifmaark Illustratioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Animal Deadee Bréifmaark Illustratioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Animal Deadee Bréifmaark Illustratioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many animal themed stamps in China, but this is the first time that stamps have been dedicated to rare animals endemic to Yunnan. The 2021 International Biodiversity Conservation Summit was held in Yunnan, China. This design intends to use this set of stamps to spread the Chinese government's concept of environmental protection, calling on the world to care for the earth's home on which we live.
Dimensions & Packaging: Stamp dimensions: Length 40mmx Width 30mm
Tags: Stamps, Illustration, Endangered Animals, Environmental Protection, Yunnan
Production Technology: Drawn stamp manuscripts are electronically color separated, electronically impositioned and plated to complete the plate making. Finally, it is done by offset printing.
Design Challenge: How to refine concrete animals into two dimensional abstract paintings with national characteristics is the most challenging part of the whole creation.
Research: In order to commemorate the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China, the team designed a lot of souvenirs, but the sustainability of the publicity was not ideal, and finally found that the stamps have a certain collection value, and the spread is relatively widespread, so the stamps were finally selected as a souvenir of this meeting. Illustrations reflect the local ethnic identity and cultural diversity, which is in line with the theme of biodiversity.
Inspiration: Due to modern human activities, many rare species are on the verge of extinction. Global climate anomalies and natural disasters in recent years have been a strong warning signal to humanity. It is hoped that the stamp will evoke human love for endangered animals and nature in the process of use. The design is inspired by Chinese poetry.
Project Duration: The project started in March 2020 in Kunming and finished in January 2021 in Kunming.
Operation Flow: Most of the animals on the stamps are endemic to Yunnan province, and the sight of these animals is reminiscent of the 15th Conference of the Parties to the United Nations Convention on Biological Diversity in Yunnan, China.
Team Members: Sun Yi
Yao Xinnan
Yang Xiaoran
Image Credits: Image#1: Illustrator Sun Yi, 2020.