Artem Luxury Watch Straps Verpackung by Joel Derksen

Artem Luxury Watch Straps Verpackung by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Artem Luxury Watch Straps Verpackung

by Joel Derksen

Client: Studio Otherness

A' Design Award an Bronze Winner in Verpackung Category

15,533

Verified Award Winner

Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Verpackung

Artem Luxury Watch Straps ist ein Verpackungsdesign, dat fir Auerenarmbänner entwéckelt gouf, déi fir Sammler hiergestallt sinn. Den äussere Deckel gëtt zur Säit geschowen, fir eng matéiert Vellum-Innebox opzedecken, déi mat engem Klappverschloss op der Säit opgeet. Ee Schaumstoffabschluss hält d'Armband fest a senger Positioun. D'blockeg a sculpturell Form ënnersträicht schaarf Kanten a technesch Präzisioun. Folienpräigung a Pabeier a Gro an Königsblo verleeën dem Ganzen en verfeinert a technescht Erscheinungsbild. D'Struktur gouf esou geformt, fir d'Produit kloer während dem Ausdrucken aus der Verpackung ze presentéieren.

The Recognition

About the A' Design Award an Bronze

Artem Luxury Watch Straps Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Artem Luxury Watch Straps Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Artem Luxury Watch Straps Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue