Career Science Léierapplikatioun vum Centrick

D'Wierk Career Science Léierapplikatioun vum Designer Centrick ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Mobil Technologien, Applikatiounen a Software Design.

BronzeMobil· 2022

Career Science Léierapplikatioun

vum Centrick

Client: Centrick Marketing Solutions LLP

A' Design Award an Bronze Gewënner an der Kategorie Mobil

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Career Science Léierapplikatioun

Career Science ass eng mobil Léierapplikatioun fir Studenten a Berufsufänger. D'Interface baséiert op vertrauten alldeeglechen Apps, sou datt d'Navigatioun intuitiv wierkt. D'Kursmenü ass wéi eng Musek-Playlist arrangéiert, a komplex Analysen ginn duerch einfach Grafiken erkläert. De Kaart-Fortschrëtt gëtt als eng Kaart duergestallt, déi sech an nei Méiglechkeeten opdeelt. D'Bestelëschten (Leaderboards) suivéieren Spillformater, an d'Méiglechkeete ginn als sammelbar Kaarten presentéiert. D'Écranen benotzen en 16x9 Verhältnis a pass sech un verschidde Geräter un. D'Zil ass et, d'Karriärléieren kloer a spilleresch ze maachen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Career Science Léierapplikatioun ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Career Science Léierapplikatioun e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Career Science Léierapplikatioun erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Dimensiounen & Verpackung: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Tags: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Produktiounstechnologie: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Design Erausfuerderung: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Fuerschung: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspiratioun: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Projetdauer: May 2021 to August 2021, Mumbai, India
Operatiounsablaf: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Teammemberen: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh