GAAHK Inauguration Ceremony Schlëssel Visuell Design by Alex King

GAAHK Inauguration Ceremony Schlëssel Visuell Design by Alex King is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2022

GAAHK Inauguration Ceremony Schlëssel Visuell Design

by Alex King

Client: Alex King

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #139741

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About GAAHK Inauguration Ceremony Schlëssel Visuell Design

Buchtext: GAAHK Inauguratiounszeremonie ass e Schlëssel Visuell Design, dat fir déi zwanzegst Inauguratiounszeremonie vun der Graphic Arts Association of Hong Kong entwéckelt gouf. D'Visuell baséiert op digitalem Tintemëschen, dat méi wéi honnert Mol widderholl gouf, fir eng ausgeglachen Kompositioun vu positivem an negativem Raum ze erreechen. D'Bild bezitt sech op en Handwierker, deen liewhaft Faarwen fir Drockaarbechten mëscht. D'Design gouf fir en digitale Kulissen, eng Schëld, eng Brochure, eng Invitatiounskaart, e Souvenir an eng Mask ugepasst. D'Cover vun der Brochure benotzt eng Spot-UV-Beschichtung mat Sëlwer- a Goldfolie, sou datt d'Uewerfläch mat der Hand gespuert ka ginn.

The Recognition

About the A' Design Award an Bronze

GAAHK Inauguration Ceremony Schlëssel Visuell Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt GAAHK Inauguration Ceremony Schlëssel Visuell Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. GAAHK Inauguration Ceremony Schlëssel Visuell Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensions & Packaging: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tags: key visual, print production, visual art, digital design, graphic art
Production Technology: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Research: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Project Duration: The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Team Members: Designer: Alex King
Image Credits: Illustrator Alex King