Primary Residence Marenzweck by Tianzhen Huang

Primary Residence Marenzweck by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2022

Primary Residence Marenzweck

by Tianzhen Huang

Client: Evleen

A' Design Award an Eisen Winner in Grafik Category

10,911

Verified Award Winner

Verify Award Status for #140254

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Marenzweck

Primary Residence ass e visuellt Identitéitssystem fir eng multidisziplinär Marque. D'Projet huet ugefaang als eng typografesch Exploratioun, déi de Stil vun der Bauhaus-Bewegung mat abstrakte architektonesche Formen verbënnt. D'Logo baséiert op dem chinesesche Schrëftzeeche Ju, dat "Wunnraum" bedeit, an dréit dräi Sträifen an de Primärfaarwen Rout, Giel a Blo. Den Numm Primary Residence bezitt sech souwuel op dës Faarwen wéi och op d'Bedeitung vun engem Doheem an enger Zäit vun Isolatioun. D'Identitéit gëtt op eng Broschür, eng Visittekaart an e Schreifwarenset ugewannt, déi op strukturéiertem Pabeier gedréckt sinn.

The Recognition

About the A' Design Award an Eisen

Primary Residence Marenzweck ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Primary Residence Marenzweck eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Primary Residence Marenzweck gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang