Half Production Mark Identitéit by Chin Hock Cong

Half Production Mark Identitéit by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2022

Half Production Mark Identitéit

by Chin Hock Cong

Client: Creator Design Studio

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #140291

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Half Production Mark Identitéit

Half Production ass e Fotografie- a Videostudio. D'Gläichgewiicht tëscht Beliichtung a Schied ass eppes wat se ëmmer sichen. Mëttlerweil fällt dat och mat hirer Liewensphilosophie zesummen. D'Gläichgewiicht tëscht hallef a voll ze begräifen ass grad wéi bescheiden a léieren ze halen, d'Gläichgewiicht tëscht Funktioun a Kreativitéit. De Logo ass inspiréiert vun der Handlung vum Waasser ze schëdden. Wann d'Glas voll ass, gëtt et kee Raum fir Verbesserung. D'Aktioun vum Waasser ze schëdden schéngt eppes ze sinn, no deem mir verfollegen. Sidd bescheiden a weider léieren.

The Recognition

About the A' Design Award an Bronze

Half Production Mark Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Half Production Mark Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Half Production Mark Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021