Joy of Playing Markenidentitéit by Squared

Joy of Playing Markenidentitéit by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2022

Joy of Playing Markenidentitéit

by Squared

Client: Balin

A' Design Award an Bronze Winner in Grafik Category

15,515
Verified Award Winner
Verify Award Status for #140424

Elo entdecken View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Markenidentitéit

Freed um Spillen ass eng Markenidentitéit, déi fir Balin entwéckelt gouf, eng Firma déi Spillsaachen fir Kanner hierstellt. Dës Identitéit ëmfaasst d'Logo, d'Branding-Elementer, d'Verpackung souwéi d'Faarwen a Forme vun de Spillsaache a Charaktere. D'visuell Sprooch ass minimalistesch, mat einfache Formen, enger reduzéierter Faarfpalette an Aquarell-Illustratiounen. All Spillsaach-Charakter huet en Numm an eng Geschicht, wat de Kanner hëlleft eng emotional Verbindung opzebauen. Ausgewielte Materialien enthalen Holz, Sperrholz, Pabeier, biologesch Kotteng souwéi Waasser- a Planzebaséiert Faarwen.

The Recognition

About the A' Design Award an Bronze

Joy of Playing Markenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Joy of Playing Markenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Joy of Playing Markenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska