Enable Change Markenidentitéit by Squared

Enable Change Markenidentitéit by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2022

Enable Change Markenidentitéit

by Squared

Client: Isabelle Laporte

A' Design Award an Eisen Winner in Grafik Category

13,331
Verified Award Winner
Verify Award Status for #140542

Elo entdecken View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Markenidentitéit

Enable Change ass eng Markenidentitéit, déi fir e Fachmann am Change Management entwéckelt gouf. Déi Identitéit benotzt e minimalistesche Approche, eng markant Kombinatioun vu Schrëftaarten an eng eenzeg liewegeg Faarf. D'Logo-Symbol verbënnt d'Initiale I an L mam Symbol vun der Ewegkeet, wat Inklusioun duerstellt. D'Schrëfttyppen goufen ausgewielt fir Verännerung ze reflektéieren, mat Formen déi sech entwéckelen a fléissende Iwwergäng tëscht décke a dënnen Strichen. D'Faarfschema ass reduzéiert an de grafeschen Stil ass flach. D'Design an d'Entwécklung hunn ongeféier zwee Méint am Joer 2021 gedauert.

The Recognition

About the A' Design Award an Eisen

Enable Change Markenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Enable Change Markenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Enable Change Markenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska