D'Wierk Mohanii Markenidentitéit vum Designer Wei Sun ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2023

Mohanii Markenidentitéit

vum Wei Sun

Client: DOTONE Brand Design

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Mohanii Markenidentitéit

Mohanii ass eng Markenidentitéit, déi fir e Moudelabel geschaf gouf, dat an der orientalescher Kultur verwuerzelt ass. De Logo baséiert op laténgesche Buschtawen, déi der Mark en einfachen an internationalen Toun ginn. De Buschtaf M ass dat zentraalt Symbol a bezitt sech op Tënt, wat d'Zeeche mat der chinesescher Kalligraphie verbënnt. Serifformen a Konturlinne gi kombinéiert an nei interpretéiert. D'Buschtawen M an H ginn ervirgehuewen, während déi aner Buschtawe reduzéiert ginn, sou datt visuell Schichten entstinn. D'Symbol kann widderholl, opgebrach an nei zesummegesat ginn, an et kann op all Medium applizéiert ginn.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Mohanii Markenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Mohanii Markenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Mohanii Markenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensiounen & Verpackung: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tags: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Produktiounstechnologie: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Design Erausfuerderung: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Fuerschung: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiratioun: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Projetdauer: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Operatiounsablaf: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patenten: All copyrights DOTONE Brand Design,2020
Bildnoweis: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020