It Is In Your Genes Dynamesch Identitéit by Bianka Foldi and Robert Valoczi

It Is In Your Genes Dynamesch Identitéit by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2023

It Is In Your Genes Dynamesch Identitéit

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award an Bronze Winner in Grafik Category

11,743
Verified Award Winner
Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Dynamesch Identitéit

Dës Mark Identitéit gouf fir e Genotyping Service erstallt, duerch deen d'Predisposition fir méiglech genetesch Krankheeten erkannt ka ginn. Just wéi d'DNA-Struktur gouf d'Designkonzept och op engem System vu Coden gebaut, nämlech speziell entworf Morse Coden, déi d'Bréiwer vum Alphabet representéieren. All Wuert kann op dës Manéier visualiséiert ginn, e statesche Logo an eng dynamesch Identitéit verwandelt. De Logo, deen den Numm vum Client ass, geschriwwen vun de Coden, hëlt d'duebel-helikal Strukturform vun der DNA. Dëst ass wéi d'Geschäft vum Client souwuel konzeptuell wéi visuell an der Identitéit reflektéiert.

The Recognition

About the A' Design Award an Bronze

It Is In Your Genes Dynamesch Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt It Is In Your Genes Dynamesch Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. It Is In Your Genes Dynamesch Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon