Bioo Biotechnologesch Lampe vum Kutuko Studio

D'Wierk Bioo Biotechnologesch Lampe vum Designer Kutuko Studio ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Gold an der Wettbewerbskategorie Film, Video an Animatiounsdesign.

GoldFilm· 2023

Bioo Biotechnologesch Lampe

vum Kutuko Studio

Client: Kutuko Studio S.L.

A' Design Award an Gold Gewënner an der Kategorie Film

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Verifizéierte Präisgewënner

Präisstatus fir #144872 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Bioo Biotechnologesch Lampe

Bioo, de biologesche Schalter. Eng Lampe déi aktivéiert gëtt andeems Dir eng Planz beréiert, déi um backlitem Dëppe riicht aus nohaltege Materialien wéi Keramik a Kork. Dëst ass Bioo lux, de Bijou deen d'Méiglechkeet ginn huet visuell Konscht an héich Impakt Kreativitéit ze kreéieren fir d'Innovatioun an d'Technologie vun dësem neie Start ze passen. Vun Ufank un war d'Ziel kloer, e spektakulären, eleganten an ästheteschen Video ze generéieren.

D'Unerkennung

Iwwer den A' Design Award an Gold

Bioo Biotechnologesch Lampe ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Bioo Biotechnologesch Lampe eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Bioo Biotechnologesch Lampe erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Dimensiounen & Verpackung: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Produktiounstechnologie: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Design Erausfuerderung: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Fuerschung: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiratioun: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Projetdauer: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Operatiounsablaf: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patenten: Kutuko Studio S.L.
Teammemberen: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Bildnoweis: Boutique Visual Kutuko Studio, Bioolux, 2021