A Inc Firmenidentitéit by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2023

A Inc Firmenidentitéit

by Yu Morisawa

Client: A Inc

A' Design Award an Eisen Winner in Grafik Category

10,237

Verified Award Winner

Verify Award Status for #145279

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About A Inc Firmenidentitéit

A Inc ass e Programm fir Firmenidentitéit, deen fir eng Firma mat Sëtz zu Tokyo entwéckelt gouf. D'Identitéit baséiert op engem eenzege Buschtaf A, dee sech aus faarwegen Sträifen zesummesetzt. D'Sträifen representéieren d'Energie an d'Potenzial vun all Persoun, déi mat der Firma verbonnen ass. D'iwwerlappend Sträifen weisen, wéi d'Firma sech duerch eng Villzuel u Virléiften formt. D'Identitéit gëtt op Visitekaarten an Ëmschléi applizéiert, wou all Persoun eng Lieblingsfaarf auswiele kann. D'Faarwe vun den Ëmschléi kënnen un déi jeeweileg Empfänger ugepasst ginn. D'Logo ass gepresst, fir d'staark Faarwen zréckhalend ze halen.

The Recognition

About the A' Design Award an Eisen

A Inc Firmenidentitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt A Inc Firmenidentitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. A Inc Firmenidentitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto