Beijing Happy Valley Illustratioun Serie by Wu Yao

Beijing Happy Valley Illustratioun Serie by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award an Gold in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

GoldGrafik· 2023

Beijing Happy Valley Illustratioun Serie

by Wu Yao

Client: Lichexg Technology

A' Design Award an Gold Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Beijing Happy Valley Illustratioun Serie

Déi zwee Illustratiounen probéieren verschidde Stiler ze kombinéieren wéi New Chinese Style a Pop. De Projet huet ze vill Elementer an Designer hoffen dës Elementer op eng raisonnabel an harmonesch Manéier am selwechte visuelle System ze setzen. Deen aneren Designstil ass méi fett mat méi liewege Faarfkontrast uewen fir d'Vollständegkeet vum Bild ze garantéieren, wat méi visuellen Impakt op d'Leit bréngt. Designers hu vill Versuche gemaach fir déi zwee klassesch mythologesch Geschichte vu Qi Tian Da Sheng an Nezha Naohai ze visualiséieren an z'forméieren an se zesummen z'integréieren.

The Recognition

About the A' Design Award an Gold

Beijing Happy Valley Illustratioun Serie ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Beijing Happy Valley Illustratioun Serie eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Beijing Happy Valley Illustratioun Serie erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The two illustrations combine the new national style pop style and other styles and also visually subvert and reshape the traditional Qitian Great Sage and Nezha Naohai two classic fairy tales Because this project seems to me to have too many elements we hope to put these elements in the same visual system reasonably and harmoniously and we have made many attempts
Tags: Illustration design,Beijing ,Happy Valley ,Wuyao,harmonious
Production Technology: Three different pictures are presented in one picture and the three pictures are linked together The overall color of the picture is harmonious
Design Challenge: How to put the three pictures together harmoniously
Research: First of all I would like to thank Licheng Technology for its kind invitation which gives our studio the opportunity to participate in such an imaginative project At first when I saw their stage show plan I was immediately moved by their invitation Since then we have spent nearly two months to complete and polish this visual solution
Inspiration: This is an imaginative project The fusion of different styles will bring visual impact to people The color contrast will be more distinct on the basis of ensuring the integrity of the picture so that all elements have their own characteristics and are displayed in a picture in harmony
Project Duration: The project will start in Beijing in August 2022 and be completed in Beijing in October 2022
Operation Flow: The newly designed scene of light and shadow dance beauty story integrates the world's top technical means and equipment Create an all-round and immersive audio-visual feast for the audience and experience the wonderful experience of fantasy magic and fantasy in Beijing Happy Valley
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer:boxing Xie
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
Graphic designer:zhen Tan