ReForm Plastic Markenidentitéitsdesign by Giang Nguyen

ReForm Plastic Markenidentitéitsdesign by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2024

ReForm Plastic Markenidentitéitsdesign

by Giang Nguyen

Client: ReForm Plastic

A' Design Award an Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Markenidentitéitsdesign

ReForm Plastic ass en sozial bewossten Entreprise mat Sëtz zu Vietnam, deen sech engagéiert fir d'Plastikoffall-Problematik unzegoen, d'Wuelbefannen vun informelle Offallarbechter ze verbesseren an eng Kreeswirtschaft ze förderen duerch d'Produktioun vu Miwwelen a Placke gemaach aus recycléiertem Plastikoffall. Déi markant Uewerflächetextur vun de ReForm Plastic Placke ass komplizéiert an d'Markenidentitéit verwéift. Wéi d'Firma weider nei Placke produzéiert, wuesse seng Mark-Asset-Bibliothéik a entwéckelt sech, a generéiert eng dynamesch an eenheetlech Kollektioun vu Designmaterialien fir kreativ Ënnerfaangen.

The Recognition

About the A' Design Award an Bronze

ReForm Plastic Markenidentitéitsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt ReForm Plastic Markenidentitéitsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. ReForm Plastic Markenidentitéitsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release