Old Town of Lijiang Illustratiounsserie by Ju Jijing

Old Town of Lijiang Illustratiounsserie by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2023

Old Town of Lijiang Illustratiounsserie

by Ju Jijing

Client: Northeastern University of China

A' Design Award an Sëlwer Winner in Grafik Category

33,740

Verified Award Winner

Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang Illustratiounsserie

Old Town of Lijiang ass eng Serie vun Illustratiounen, déi geschaf gouf, fir d'Kultur vun enger aler Stad a China ze presentéieren an ze schützen. D'Illustratioune weisen Elementer vum kulturellen Ierwen, lokal Zeenen a geschichtete Faarwen an engem nationale Stil. All Bild gouf mat Vektor-Designsoftware am Format 800 op 800 Millimeter gezeechent a mat héichwäerteger Drocktechnologie reproduzéiert. D'Serie vermëttelt dat natierlecht a mënschlecht Ierwe vu Lijiang an enger visueller Sprooch, déi dem modernen Goût entsprécht. D'Zil ass et, d'ëffentlech Sensibiliséierung fir déi traditionell Duerfkultur an hire Schutz ze stäerken.

The Recognition

About the A' Design Award an Sëlwer

Old Town of Lijiang Illustratiounsserie ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Old Town of Lijiang Illustratiounsserie e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Old Town of Lijiang Illustratiounsserie ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022