Oil Street Art Space Visuell Identitéit by Kimhung Choi and Thomas Siu

Oil Street Art Space Visuell Identitéit by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2023

Oil Street Art Space Visuell Identitéit

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award an Bronze Winner in Grafik Category

11,668

Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Visuell Identitéit

Oi ass déi visuell Identitéit vum Oil Street Art Space, engem ëffentleche Fräizäit- a Kulturzentrum zu Hong Kong. De Site läit op dem fréiere Clubhaus vun engem Yachtclub a besteet ënner anerem aus engem denkmalgeschütztem (Grad II) Backsteegebäi mat engem Dachziegeldaach souwéi engem Aussebereich vu méi wéi 3000 Quadratmeter. Beim Numm gëtt de Buschtaf L duerch en Ausrufezeeche ersat, wat d'Opmierksamkeet op sech zitt an op de Standuert hiweist. D'Form vum Logo stellt de Gestus vum lauden Ariwwerruffe duer. Gréng ass d'Identitéitsfaarf, déi eng Oase fir d'Konscht an der Stad symboliséiert. Déi visuell Identitéit gëtt souwuel op der Ëmfeldgestaltung wéi och op gedréckte Materialien agesat.

The Recognition

About the A' Design Award an Bronze

Oil Street Art Space Visuell Identitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Oil Street Art Space Visuell Identitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Oil Street Art Space Visuell Identitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu