Dalian Seafood Logo- a Verpackungsdesign by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

BronzeGrafik· 2023

Dalian Seafood Logo- a Verpackungsdesign

by Ju Jijing

Client: Northeastern University of China

A' Design Award an Bronze Winner in Grafik Category

11,127

Verified Award Winner

Verify Award Status for #148231

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dalian Seafood Logo- a Verpackungsdesign

Dalian Seafood ass eng Markenidentitéit a Verpackungsdesign fir direkt konsumbaren Miereserzeugnisser. D'Logo an seng ofgeleeten Graphiken sinn op eng eenzel Verpackung applizéiert, eng laang ausklappbar Kaddoosbox mat dräi klenge Boxen dran, souwéi op Verpackungsdousen. Abstrakt Illustratiounen sinn vun de Charakteristiken vu verschiddenen Mierdéieren inspiréiert an an widderholl an verspatener Layouts arrangéiert. Hell Faarfkontrast ginn der Serie en frëschen Ausgesinn. D'Verpackung ass digital mat engem matten Finish op recyclabelen Materialien gedréckt, an d'ausklappbar Kaddoosbox léisst sech einfach opmaachen.

The Recognition

About the A' Design Award an Bronze

Dalian Seafood Logo- a Verpackungsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Dalian Seafood Logo- a Verpackungsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Dalian Seafood Logo- a Verpackungsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.