Sëlwer Verpackung · 2023
Collection of Formosa Terroir Verpackungsdesign
- A' Design Award an Sëlwer 2023 in Verpackung
- CLIENT: PH7 Creative Lab
- Estimated Number of Design Views: 26,515
- Verification code 0FB28F3074 · Verify this award
Colors
About Collection of Formosa Terroir Verpackungsdesign
Taiwan Landwirtschaft war ëmmer eng Quell vu Stolz fir d'Natioun, mat qualitativ héichwäerteg Produkter déi bewegt Geschichten hannert sech droen. Fir hir Schéinheet ze presentéieren, huet PH7 Creative Lab Baueren zesummebruecht & # 039; Associatiounen aus zentraler, Westen, Süden an Osten Taiwan an ausgewielt véier Produite mat lokal Representatioun Wäert datt mat ESG ronderëm d'Thema vun Collection vun Formosa Terroir ausriichten.
About the A' Design Award an Sëlwer
Collection of Formosa Terroir Verpackungsdesign ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Collection of Formosa Terroir Verpackungsdesign e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Collection of Formosa Terroir Verpackungsdesign ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Press Kit
- Unique Properties
- Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
- Dimensions & Packaging
- Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film - Tags
- Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
- Production Technology
- Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
- Design Challenge
- Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
- Inspiration
- PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
- Project Duration
- The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
