Animated Koopmans Logo Korporativ Identitéit by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2023

Animated Koopmans Logo Korporativ Identitéit

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award an Sëlwer Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Korporativ Identitéit

Koopmans huet Rebrandt gefrot, d'Breet vum Sortiment méi kloer ze kommunizéieren. D'Wuert "Druckerei" representéiert net méi dat wat se maachen. Dës nei Identitéit ass dofir net nëmmen eng ästhetesch uspriechend Designsprooch, mee och en strategescht Marketinginstrument, dat déi breet Palette vu Produkter kommunizéiert, déi se ubidde kënnen. De Ruud Winder, Leedung Design bei Rebrandt, wollt datt déi dynamesch Aarbechtshaltung vun der Organisatioun an den Designen reflektéiert gëtt. D'Bewegung kontrastéiert mat der vermeintlecher Rou vun enger Druckerei, genee déi Breet huet misse betount ginn.

The Recognition

About the A' Design Award an Sëlwer

Animated Koopmans Logo Korporativ Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Animated Koopmans Logo Korporativ Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Animated Koopmans Logo Korporativ Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022