Waaron Kuu's Branding Design vum Shawn Goh Chin Siang

D'Wierk Waaron Kuu's Branding Design vum Designer Shawn Goh Chin Siang ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2023

Waaron Kuu's Branding Design

vum Shawn Goh Chin Siang

Client: Hai Soon Leong Sdn.Bhd

A' Design Award an Bronze Gewënner an der Kategorie Grafik

13,375

Verifizéierte Präisgewënner

Präisstatus fir #149135 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Waaron Kuu's Branding Design

Waaron Kuu's ass e Restaurant deen déi sechs grouss ethnesch Kulture vu Malaysia duerstellt. Fir déi allgemeng Schéinheet vun der Mark ze markéieren, huet d'Team déif purpur benotzt fir all kulturelle Charakter ze ënnersträichen an traditionell Spiller an Instrumenter bäigefüügt. Si hunn och verschidde lokal Elementer benotzt fir d'Illustratiounen ze dekoréieren, a verschiddenen Ecker vum Restaurant an op Schësselcher a Verpackungen gesat. Den Design stellt net nëmmen déi sechs grouss ethnesch Kulturen vu Malaysia vir, mee schaaft och en eenzegaartegt Markebild fir de Restaurant.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Waaron Kuu's Branding Design ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Waaron Kuu's Branding Design e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Waaron Kuu's Branding Design erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensiounen & Verpackung: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tags: Malaysia, Malaysia Food, Branding Design
Produktiounstechnologie: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Design Erausfuerderung: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Fuerschung: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspiratioun: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Projetdauer: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Operatiounsablaf: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patenten: waaron kuns, 2023
Bildnoweis: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.