Lay's More Belgian Really Impossible Liewensmëttelverpackung by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.
SëlwerVerpackung· 2023
Lay's More Belgian Really Impossible Liewensmëttelverpackung
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award an Sëlwer Winner in Verpackung Category
- 32,111
- Verified Award Winner
- Verify Award Status for #149717
The Design
About Lay's More Belgian Really Impossible Liewensmëttelverpackung
Lay's More Belgian Really Impossible ass en Verpackungsdesign an limitéierter Editioun fir Gromperechipsen, déi an der Belsch verkaaft ginn. D'Verpackung presentéiert zwee nei lokal Goûten, déi zesumme mat Brussels Ketjep entwéckelt goufen. Belsch Konsumente goufen invitéiert, Designkonzepter mat engem staarke lokale Charakter anzereechen, an déi zwee Konzepter mat de meeschte Stëmme goufen op de Päck presentéiert an mat Nimm ernimmt. Dës Approche reagéiert op e Snackmarché, an deem lokal Marken relevant Goûten a Verspriechen ubidden. D'Design zielt drop of, déi aktuell Keefer vun der Lay's Mark ze behalen an nei Keefer unzezéien.
The Recognition
About the A' Design Award an Sëlwer
Lay's More Belgian Really Impossible Liewensmëttelverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Lay's More Belgian Really Impossible Liewensmëttelverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Lay's More Belgian Really Impossible Liewensmëttelverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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