Rockstar Spotlight Studios Mobilen Opnamstudio by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Reklamm, Marketing a Kommunikatiounsdesign Competition Category.
SëlwerReklamm· 2023
Rockstar Spotlight Studios Mobilen Opnamstudio
by PepsiCo Design and Innovation
A' Design Award an Sëlwer Winner in Reklamm Category
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- Verified Award Winner
- Verify Award Status for #149747
The Design
About Rockstar Spotlight Studios Mobilen Opnamstudio
Rockstar Spotlight Studios ass e mobilen Opnamstudio, deen als Markenerlieftnes fir Visiteuren an Awunner vu Venice Beach, Kalifornien, geschaf gouf. D'Installatioun enthält den Unplugged Mood Booth a gouf presentéiert, fir dem Public déi nei Rockstar Unplugged Goûten virzestellen. De Studio bitt opstriewenden Artisten, Gamer an anere Kreativen eng Plaz fir opzehuelen, Iddien auszetauschen an Inspiratioun ze fannen. D'Markenidentitéit vu Rockstar gëtt an en dräidimensionalen Interieur iwwersat, mat Markeformen, Faarwen a Finitiounen, déi op akustesch Schaumstoffpanneauen, Luuchten, Polsterungen an extrudéiert Logo-Panneauen applizéiert ginn.
The Recognition
About the A' Design Award an Sëlwer
Rockstar Spotlight Studios Mobilen Opnamstudio ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Rockstar Spotlight Studios Mobilen Opnamstudio e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Rockstar Spotlight Studios Mobilen Opnamstudio ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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