Zhenjiu Zhencang Chinese Baijiu Spirituosen-Verpackung by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Verpackungsdesign Competition Category.

SëlwerVerpackung· 2023

Zhenjiu Zhencang Chinese Baijiu Spirituosen-Verpackung

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award an Sëlwer Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Spirituosen-Verpackung

Zhenjiu Zhencang ass e Verpackungs- an Ausstellungsset fir e chinesesche Baijiu-Spiritus. D'Fläsche leien op engem Tablett a Form vun enger Pärelmuschel, eng Form inspiréiert vum Molerei D'Gebuert vun der Venus. D'Gesamtform erënnert un e Segelboot, dat iwwer Welle fiert. E Kristallsockel ass mat enger antiker Brennerei graféiert a gëtt vun engem LED-Luucht beliicht, dat op déi laang Geschicht vum Produzent verweist. Metall, Holz, PMMA a Plastik gi kombinéiert, fir e Sammlerobjet ze schafen. D'Pärelthema spigelt d'Markeniddi vun Adel a Wäertvollegkeet erëm, well d'Brauen an d'Pärelbildung allen zwee lues Prozesser sinn.

The Recognition

About the A' Design Award an Sëlwer

Zhenjiu Zhencang Chinese Baijiu Spirituosen-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Zhenjiu Zhencang Chinese Baijiu Spirituosen-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Zhenjiu Zhencang Chinese Baijiu Spirituosen-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release