Lay's x Stranger Things Liewensmëttelverpackung by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Limitéiert Editioun a Personaliséiert Design Competition Category.
BronzeLimitéiert Editioun· 2023
Lay's x Stranger Things Liewensmëttelverpackung
by PepsiCo Design and Innovation
A' Design Award an Bronze Winner in Limitéiert Editioun Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Liewensmëttelverpackung
Lay's x Stranger Things ass en limitéiert Editioun Liewensmëttelverpackungsdesign, dat fir e Kartoffelchips-Produkt entwéckelt gouf. D'Verpackung benotzt en schwaarzen Hannergrond mat roude konzentresche Krees, déi vum Lay's-Logo ausstralen, unstatt vun der üblecher hellgeler Faarf. En Wiesen aus der Serie gëtt mat opene Kiefer gewisen, a Krallen schéngen d'Paket ze halen. Dat Stranger Things-Logo ass ënnen op de Kapp gedréint plazéiert, no der Thematik vun der Serie. E flamende Chili a Chip weisen de Flamin' Hot Goût un. D'Verpackung gouf a bestëmmte Geschäfter zu Thailand verkaaft.
The Recognition
About the A' Design Award an Bronze
Lay's x Stranger Things Liewensmëttelverpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Lay's x Stranger Things Liewensmëttelverpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Lay's x Stranger Things Liewensmëttelverpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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