Lotus Moon Chinese Baijiu Buttelpackaging by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Verpackungsdesign Competition Category.
EisenVerpackung· 2023
Lotus Moon Chinese Baijiu Buttelpackaging
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award an Eisen Winner in Verpackung Category
- 15,824
- Verified Award Winner
- Verify Award Status for #149739
The Design
About Lotus Moon Chinese Baijiu Buttelpackaging
Buchtext: Lotus Moon Chinese Baijiu ass en Emballagedesign fir e chinesescht Spiritousegetränk. D'Fläsch ass aus duerchsiichtegem, matéiertem gréngem Glas hiergestallt, dat Liicht duerchloosst a Moundliicht suggeréiert. Den Design bezitt sech op e klassescht Gedicht, an deem e Poet eleng drénkt an eng Taass fir de Mound erhieft. Um Fouss vun der Fläsch ass eng Figur duergestallt, déi eng Taass erhieft, an en Schiet ka vu hannen duerch d'Flëssegkeet gesi ginn. De Fläschendeckel kann erëmbenotzt ginn, zum Beispill als Halter fir Encens. D'Package moosst 140 op 140 op 260 Millimeter.
The Recognition
About the A' Design Award an Eisen
Lotus Moon Chinese Baijiu Buttelpackaging ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Lotus Moon Chinese Baijiu Buttelpackaging eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Lotus Moon Chinese Baijiu Buttelpackaging gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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