Pepsi Black x Digital Shanghai FW Getränkeverpackung by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award an Eisen in Limitéiert Editioun a Personaliséiert Design Competition Category.
EisenLimitéiert Editioun· 2023
Pepsi Black x Digital Shanghai FW Getränkeverpackung
by PepsiCo Design and Innovation
A' Design Award an Eisen Winner in Limitéiert Editioun Category
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- Verified Award Winner
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The Design
About Pepsi Black x Digital Shanghai FW Getränkeverpackung
Pepsi Black x Digital Shanghai FW ass eng limitéiert Editioun vun enger Getränkeverpackung, déi fir d'Shanghai Fashion Week entworf gouf. D'Verpackung reflektéiert d'Thema vum Event, Originate New Nature. E faarwegen Rank ëmginn d'Pepsi-Logo, an d'Grafik gëtt an eng eenzeg Richtung gestreckt, fir eng Ausdehnung vu Zäit a Raum unzedeiten. Dekonstruéiert Faarfblocken a Rosa a Gréng sinn op engem schwaarzen Hannergrond placéiert, wat e mutege, méi-lagege Look kreéiert. Iwwerlappend gestreckte Grafiken erstelle en digitale Glitch-Effekt, deen d'Verschmëlzung vun der virtueller an der realer Welt ausdréckt.
The Recognition
About the A' Design Award an Eisen
Pepsi Black x Digital Shanghai FW Getränkeverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Pepsi Black x Digital Shanghai FW Getränkeverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Pepsi Black x Digital Shanghai FW Getränkeverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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